📉 Looming recession
📈 High CPMs
💲Expensive clicks
Higher ROAS
Let's break down what contributes to high ROAS.
ROAS is a by-product of the Cost-Per-Click, the Conversion Rate and the AOV (Average Order Value).
Example:
Cost-per-click: $2
Conversion Rate (CVR): 2%
AOV: $100
So for every 100 clicks, you get 2 sales (= 2% CVR).
Here's the math:
100 clicks * $2 = $200 spent on ads
2 sales * $100 = $200 in revenue
That would be a ROAS of 1x... Nobody wants a ROAS of 1x!
So, how do we increase ROAS?
👉 Lower Cost-Per Click
or
👉 Higher Conversion Rate
or
👉 Higher AOV
Higher Conversion Rate and Higher AOV can only be achieved through CRO (Conversion Rate Optimisation) of your website...
so we will not focus on that now.
Which means that:
The only way for you to increase your ROAS through your advertising efforts is to decrease your Cost-Per-Click.
Let's break down what contributes to the Cost-Per-Click (CPC).
Your CPC is the by-product of your CPM (cost per 1000 impressions) and your CTR (click-through rate).
Example:
CPM: $20
CTR: 1% (eComm average)
So for every 1000 impressions, you get 10 clicks.
Here's the math:
1000 impressions (=$20) * 0,01 (CTR) = 10 clicks
$20 / 10 clicks = $2 CPC
Now, how do we decrease the CPC?
👉 Lower CPM
or
👉 Higher CTR
The CPM depends on the amount of people that bid for the same impression - you have very little control over that and is determined by Facebook.
Which means that:
The only way for you to decrease your CPC through your advertising efforts is to increase your CTR.
So, how do we increase the CTR?
The CTR is determined by the amount of people that find the ad relevant and engaging.
The more relevant & engaging the ad = the higher the CTR.
And this...
is where the $100M Ad Creative System comes into play!
increase ROAS and scale your brand!
In 2023 alone we generated over $30M in sales following the exact creative system that you can see above.
Media buying hacks and tricks were no longer the way to go.
Post-iOS is all about old-school direct-response marketing principles, deeply understanding the avatar of the customers you want to acquire and producing ads that make people stop scrolling and get them to make the buying decision before they even land on the website.
That's when I started working on the $100M Ad Creative System.
After spending over 18 months and $30,000+ I can finally say it's completed.
✅ Old-school direct-response marketing principles
✅ How to produce ad creatives for every stage of the funnel
✅ How to understand the deepest desire of your Ideal Customer and market to them
✅ How to find and work with content creators
✅ How to make data-driven decisions that would allow you create more winning ads
Most people think that a good ad has a hook and a CTA but this does not give you full control of the creative because you will not be able to really understand what exactly made the viewer click on the ad.
This is why we build our ads in building blocks.
This training is going to teach you all the different Static Image ad types that you can create in order to generate better results with paid social.
Keep in mind that at any given point your brand might have more than 1 ideal customer avatar so we need to:
In order to keep track of your data, we have created a template you can use to store all the information that you need.
And without proper briefing, the content creators will have a hard time delivering the quality of content you want to receive.
You'll get the templates that we've been using internally for more than 12 months now.
Everything you need to know about how to create engaging ad creatives.
You'll also learn the different editing styles for the different age demographics - Gen Z audience will need to see a completely different style of editing compared to the one you'd use to target Boomers.
This will make or break your ads.
If you're a business owner, you don't want to be involved into every part of the communication process.
This will not only save you time but your team will also love it.
Optimisations & Iterations
What makes a great creative strategist is being able to interpret and analyse the data that we are getting on our ads and turn that into actionable next steps.
The goal is to create a strong strategy for measuring creative effectiveness.
Starting from scratch is never easy.
You'll get access to a list of 20+ 9-figure eCommerce brands that are known for having great creative ideas.
This is the latest addition to our agency and it’s here to make our lives easier.
The creative tracker is going to be the main sheet we use for communication between the Creative team and the Media Buying team.
20 Hooks that you can start using tomorrow which will make your videos look native to the TikTok Feed.
People won't even recognise that this is an ad!
I’m going to show you the exact TikTok video that got over 12M organic views and generated over $150k in attributed sales as a TikTok ad.
And the best thing about this video is that it requires 0 effort, $0 in upfront investment and is not going to take more than 1 hour from start to finish…
We have produced over 2500 UGC ad creatives in the past 12 months, so we have established great relationships with a dozen creators.
As a bonus for being part of this training, I will share with you a list of the top 150 content creators that we have worked with.
Get in touch with them today!
By now you should have already created your Ad Creatives.
In this training I will try to teach you the exact process we follow to launch the ads from scratch.
The same process that is generating $1M+ per month in sales for the brands we work with.
Before you launch even 1 ad on social media, you need to be perfectly aware of your target CPA.
Without proper targets, you will be shooting in the dark and hoping for the best which might leave your business in a difficult financial spot.
As part of the $100M Ad Creative System, we'll give you the profitability calculator which we fill out for EVERY brand we work with.
It gives us clear picture of what numbers we should be aiming for in order to profitably scale the business.
Immediate Access. Secure Purchase. 14-day Money Back Guarantee.
Here's what you'll get:
You will either build a system that will predictably produce winning ads which will decrease your CPA and allow you to scale your brand, or you will get a full refund.
Both options are risk-free.
The only thing guaranteed not to help is taking no action.
If at any point within 14 days you are not completely satisfied, just send us a message at sales@ljv-media.com and we'll refund you the same day.
Yes, the $100M Ad Creative System is backed by our 14-day money back guarantee. If you're not happy with your purchase, send me an email (sales@ljv-media.com) and I'll issue a full refund within 24 hours, no questions asked!
This is mainly for eCommerce brands. This is a plug-and-play system that works for every business that is selling physical products through a website (Shopify, WooCommerce, Wix, Magento, etc.). It will show you how to profitably scale through advertising on social channels like Facebook, TikTok, Snapchat, YouTube, etc. It will teach you the exact system that 9-figure brands use to scale to $100M in revenue per year.
You get immediate access to the $100M Ad Creative System that we used to generate over $30M in sales for our eCommerce clients in 2023 - the exact system $100M eCommerce brands use to scale with paid advertising. You will also get to 7 Bonuses for FREE with your order.
Yes! This will work for you no matter what budget you have. It teaches you the fundamentals of successful scaling online and doesn't require from you to spend $10,000s of thousands of dollars before you see success.
You can start implementing the system with a budget not higher than $200.
I've spent over 18 months and $30,000+ creating a system that mirrors the efforts of the biggest brands on the planet which they use to profitably grow online. This is the exact system we use internally to scale the brands that we're working with and in 2023 we've generated over $30M in profitable sales for them.
Most online courses are created by people who are not practising what they are preaching because they are not confident in their own approach.
This is the exact system we're using to scale our in-house eCommerce brand to $100k+ per month in sales and we're aiming to hit $1M/month in sales in the next 12 months. We're spending our own money on our system. We're practising what we're preaching.
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